[Kulture Issue] How Korean children's content is grabbing attention of kids around the world

The stage for K-content is expanding beyond K-pop and K-dramas.

Korean children’s content has also grown into a category of its own, with Teenieping and Baby Shark capturing the hearts of little ones across the globe.

What’s behind the popularity of K-Kid content?

Let’s find out with culture critic, Professor Chie Hye-won at Kyung Hee University.

Hello Professor Chie!

Q1. Let’s start with "Baby Shark doo-doo-doo-doo-doo", the song that the average toddler to elementary kid in Korea, and no doubt abroad too, will know off by heart.

We recently reported on this, but there was a significant achievement for this children's song, right?

Q2. After Pororo, the Korean kids' market had been quiet for a while, but now it's shaking up the global stage again with content like Teenieping, Baby Shark, and also recently, the animated film The King of Kings.

How do these resonate with kids around the world?

Q3. Korean kids' content has a distinct appeal that sets it apart from Disney or Pixar, doesn't it?

Professor, what are the unique strengths of Korean content?

Q4. Children’s preferences have probably changed over the years.

How do you think Korean kids’ content has evolved to keep pace with quickly changing needs?

Q5. Let’s talk about the expansion of intellectual property.

With the huge interest in characters from K-content, we see musicals, merchandise, pop-up stores, webtoons, etc., thriving.

What are the implications and maybe risks posed by such an expansion?

Q6. What about creator rights, copyright, and revenue distribution issues?

How should these be addressed?

Q7. How do you foresee the K-kids content industry within the global culture market from here on?

Thank you very much, Professor Chie, for your insights.

Have a great weekend.

Thank you Bella, see you next week.