K-pop stars light up Seoul as Fashion Week turns the city into a runway

And just when we thought we're ready to welcome back cooler weather, the good old Seoul Fashion Week is back for its 2026 spring/summer season.

Our Park Hyo-been has a glimpse of the latest styles.

Fashion, stars, and a runway by the palace walls.

Seoul Fashion Week is back for its 2026 spring/summer season, offering a glimpse of the trends that will shape styles in the coming year.

Marking its 25th anniversary, this year's event goes beyond the traditional venue at Dongdaemun Design Plaza, spreading across the entire city of Seoul.

And the week began right here along the stone walls of Deoksugung Palace, with a striking opening show by Andersson Bell.

"I've always followed Andersson Bell, and since the show is held here along the Deoksugung Palace walls, I was really excited to come."

"I've been attending the event for about three or four years now. I didn't want to miss it this time either. The runway today is what I'm looking forward to most, especially because it's a brand I've always liked."

Before the runway began, the area around the palace was already filled with stars and fans alike.

On the photo wall, big names like TOMORROW X TOGETHER's Hueningkai, Hearts2Hearts' Ian and Jiwoo, and IVE's Gaeul drew the crowds.

Once the opening runway show kicked off, Andersson Bell unveiled its 2026 spring/summer collection under the theme SOFT CLASH.

The pieces highlighted unexpected color matches, layered silhouettes that looked effortless yet calculated, and deconstructed details with a worn-in edge.

And Deoksugung Palace is not the only iconic location to serve as a backdrop.

Throughout the week, 27 Korean designer brands take turns presenting their collections at Seoul landmarks, including the Oil Tank Culture Park, Heungcheonsa Temple, and, of course, Dongdaemun Design Plaza.

Adding a global touch, Berlin Fashion Week also joined Seoul Fashion Week for the first time, showcasing its official Berlin Showroom.

"The event runs until this Sunday, turning Seoul into a global fashion city.

Park Hyo-been, Arirang News.