What comes after 'KPop Demon Hunters'? K-pop: The Next Chapter

K-pop's future was in the spotlight at Arirang today, with President Lee Jae Myung joining artists and experts to discuss how authenticity and diversity will shape the next chapter of Korean popular culture.

Byeon Ye-young has more.

K-pop has proven its global cultural and economic impact, with "KPop Demon Hunters" emerging as the latest testament to its power.

On Wednesday, Arirang hosted a special talk show, K-pop, The Next Chapter, bringing together President Lee Jae Myung, TWICE's Jihyo and Jeongyeon, director Maggie Kang, producer R.Tee and music critic Kim Young-dae.

They were joined by talented young artists and 100 global fans online, who showed keen interest in the film's success.

Asked why she chose K-pop as the theme for her directorial debut, Kang cited the unique blend of demonology and pop as her inspiration.

"I wanted to see a film that showcases Korean culture through animation. The imagery of demons and Korean grim reapers, felt unique, something I hadn't really seen in the mainstream. That sense of originality naturally led to the story of Demon Hunters."

Kang added that studios had long been searching for a K-pop–centered film, and credited the movie's striking editorial style, bright colors and bold visuals reminiscent of fashion magazines, for the appeal of characters such as Derpy, Sussie and the Saja Boys.

"The image of the grim reaper is so iconic and cool. That's why I wanted to shoot the final scene almost like a real music video. I wanted to show our culture openly, without hiding anything or adding explanations."

Panelists emphasized the importance of presenting Korean culture authentically, without dilution or over-explanation.

Critic Kim Young-dae underscored authenticity as the key to K-culture's future.

"As long as authenticity and identity are brought into harmony going forward, that alone will be enough."

The discussion also delved into the sustainability of K-pop and challenges the industry must overcome.

TWICE's Jihyo spoke candidly about the need for mental health awareness in idol life.

"With a busy schedule and constant attention, there were times when it was challenging. I wish we'd had more opportunities to focus on mental well-being, or some training for it during our trainee days."

Music producer R.Tee pointed to the need for broader artistic diversity and better infrastructure in order to continuously add color to K-pop

"We need more artists across different genres so there's more to see and hear. We also need more venues where they can perform, and greater media exposure so the public can discover them more easily."

In closing, the panel agreed that K-pop's power lies not only in its idols but also in its ability to expand its embrace of authenticity.

With creativity and cultural pride at its core, they noted K-pop is well-positioned to keep evolving and leave a lasting mark in the history of global pop culture.

Byeon Ye-young, Arirang News.