40% of American K-pop fans drive strong physical album sales

A Billboard survey shows four out of every ten U.S.-based K-pop fans spend over one-hundred U.S. dollars annually on physical copies of K-pop albums.

The survey was conducted over a fortnight last August and included one-thousand-four-hundred Billboard readers aged 14 and above.

63 percent of those polled had purchased at least one K-pop CD over the previous year and nearly half said they bought multiple copies of the same album given the diverse packaging and design.

But despite the active spending on physical albums only 47 percent had attended a K-pop concert in the past year owing to high ticket costs and long distance.