[K-wave] OTT platforms tap into animation fandom on the rise

Recently, OTT services have been expanding not just drama series, but also their lineup of animated content.

How popular is animated content, and why are OTT platforms increasing investment in animation?

Lee Eun-jin has the story for us.

Korean-born animation director Park Sung-hoo, known for popularizing the Japanese manga-based anime series "Jujutsu Kaisen," has a signature style of dynamic and thrilling action scenes.

The latest series that he is bringing to audiences is one he has prepared for over 10 years.

"This time, it's different from my previous works. There are car chase scenes and a variety of characters battling each other. I think it incorporates a lot of different types of action."

This latest work was released globally through Disney Plus.

"In the past, this was a genre that TV broadcasters would reject. But now there are opportunities to challenge diverse content, thanks to the growth of OTT platforms."

As such, OTT platforms are now increasing their investments in animation.

Because there are many die‑hard fans of these animated series and because viewing frequency is high, it helps retain subscribers.

According to Netflix, more than 50 percent of its estimated 300 million viewers now watch animation. This is a figure that has tripled over the past five years.

From July 7 to 13, the most popular Netflix title globally, in both English and non-English categories, was an animated series based on K-pop.

"I was really happy to take part in this project, but I didn't expect it to blow up globally like this. I'm just thrilled."

Animated films based on popular original works are also drawing audiences to theaters, creating a synergy as their popularity carries over into OTT platforms.

Another strength of the animation genre is its potential for broad use of intellectual property, thanks to the popularity of its characters.

Lee Eunjin, Arirang News.