[K-Correspondent] Samgyeopsal and soju, "samso" trend in the Philippines

Since 2022, exports to the Philippines of Korea's iconic alcoholic drink soju have increased over 40% annually and in Metro Manila the number of restaurants specializing in samgyeopsal, or Korean-style grilled pork belly, is on the rise. With that, the popularity of "samso" or "samsso" (samgyeopsal and soju) is going up as well. How did this irresistible combination capture the taste buds of the locals there? For that, we connect to today's K-Correspondent Ginyn Noble Cadavillo, a content creator in the Philippines. Hello Ginyn!

Q1. Ginyn, please introduce yourself briefly to our viewers and tell us about your first encounter with samgyeopsal and soju.

(What made you try them and what was your impression when you first tasted it?)

Q2. We heard that there has been an increase in people enjoying "samso" the combination of samgyeopsal and soju.

How and with whom do people enjoy it? (Is there a kind of local "samso" routine?)

Q 2-1. So when did people there start to eat Korean style samgyeopsal and what's the most popular way to cook it?

Q3. Now let's talk a bit more about Korea's alcoholic drink soju that has many fans in the Philippines.

What is it about soju that makes it so popular? And how do you usually drink it?

Q4. What's the biggest difference you feel when eating samgyeopsal and drinking soju in the Philippines compared to Korea?

Who mainly enjoys it and also what is the price range?

Q5. Ginyn, you are a content creator. So, when you make content related to samgyeopsal or soju, what do you focus on the most? Which content received the best response and why do you think that was?

Q6. Do you have any recommendations for anyone who hasn't yet tried this combo? How should they experience their first-ever samgyeopsal or soju?

Thank you Ginyn for connecting with us today.

Thank you Walter as always, see you next week.