[K-enter] Park Bo-gum becomes the new face of Korea tourism

Time for some K-entertainment news with Bella Kim. Yesterday we talked about G-Dragon being appointed as an ambassador for APEC 2025 KOREA. Today we have a story on another star being appointed as an ambassador for something else?

Actor Park Bo-gum has been appointed as the honorary ambassador for Korea Tourism for the year of 2025. The Ministry of Culture, Sports and Tourism will officially appoint Park as the ambassador next Tuesday.

The ministry often works with top-tier Hallyu stars to promote their annual campaigns, including BTS, Lee Jung-jae and NewJeans.

Park, who was one of the stars of the recent Netflix hit "When Life Gives You Tangerines," will now lead efforts to promote Korea abroad over the next year.

As an ambassador, he will appear in two videos, produced in the style of a short film and music video. He also recorded the tourism campaign's official theme song "On My Way."

The campaign videos will be screened on landmark billboards in 16 major cities around the globe, including New York's Times Square, Tokyo, Beijing and Bangkok.

Excited to see Park Bo-gum's face on billboards world-wide.

On a different note, the third hearing for the NewJeans-Ador lawsuit took place on Thursday. Please give us the updates.

The legal standoff between NewJeans and their agency Ador rumbles on, with both sides presenting conflicting arguments over the validity of the group's exclusive contract.

On Thursday, the Seoul Central District Court held the third hearing in Ador's lawsuit seeking to confirm the enforceability of its contract with NewJeans.

NewJeans' attorneys claimed that Ador failed to meet fundamental management responsibilities, alleging that this breach justified the members' attempt to end their ties.

Ador rejected the accusations, asserting that there is no reasonable grounds to terminate their contract.

The case will now move into mediation, with a closed-door mediation session scheduled for August 14th. If an agreement is reached, the result will carry the same legal effect as a settlement in court. If the mediation fails, a tentative court ruling date is set for October 30th.

Please keep us updated. And we will end off with a boy group dropping a new album.

Stray Kids will soon release a new full-length album titled, "KARMA." Their agency, JYP Entertainment, announced that the group's fourth full-length album "KARMA" will be released on August 22nd. It comes two years after their last full-length album "5-STAR."

The trailer video for the upcoming album leaps through time to the year 2081, where the eight members compete against each other in "2081 KARMA SPORTS" as former winners of the same event.

Stray Kids are currently travelling around Europe for their world tour "dominATE." They will wrap up the tour which went to 34 cities with their final show in Rome next week.

Looking forward to more amazing milestones from them. Thank you Bella for today's stories.

And now let's take a look at what Ari has for us on the culture-front. Ari!