[Features reporter] What has the popular K-pop animated movie led to?

I made it quite obvious in the opening, but we're going to delve deep into the "KPop Demon Hunters" phenomenon throughout the show today, and it starts with your coverage Sung-jin!

Right, one of Netflix's recent animated movie "KPop Demon Hunters" has been sparking much interest in Korean heritage and culture to a wider audience as it continues to top charts for its visuals and music.

But this popularity has been appealing to consumers who look for something special. Let's have a look at it together.

"A demon boy band?"

K-pop and animation combining to create a global sensation.

The Netflix movie "KPop Demon Hunters", which tells the story of a K-pop girl group and their secret identities as demon hunters, topped charts in 41 countries within the first week of its release on June 20.

Its original soundtrack album also dominated global music charts, ranking second on the Billboard 200 and 8 individual tracks topping a variety of other charts.

But it's not only the visuals and music.

The movie is made even more special by incorporating Korean tradition and culture, even embedding aspects of shamanism.

"Netflix has a lot of reach all over the world so who ever did not know about the Korean culture before was introduced to it some way or the other."

"Also just like the K-pop part. It was a good way to combine something so main stream these days and Korean culture. It was also a good way to educate people about Korea."

And this explosive craze for the animated film has resulted in a sales boost for products which bear a resemblance to characters and items that appear onscreen.

In fact, at the gift store at the National Museum of Korea, items including tiger and magpie badges and a pen featuring a "gat" or traditional Korean hat, saw a huge uptick in sales.

"This seems to be an opportunity to share Korean traditional culture with global consumers through content. Hallyu at the moment is trending with a lot of interest so we hope to further work on disseminating our culture through these products."

The presence of such traditional icons play a true role in disseminating Korean culture beyond K-pop.

"Not only is it very well-made, but it's the Korean elements that become interesting and refreshing for Western viewers. With their popularity, these films serve as cultural ambassadors, often more effective than government campaigns."

By blending Korean heritage with intriguing storytelling and catchy rhythms, "KPop Demon Hunters" has turned into a trendsetter for global fans, fueling further interest in Korea's cultural icons.