K-wave AI News

Hello and welcome to your AI guide to the latest cultural updates from Korea. Here's our top story.

The Korea Tourism Organization has rolled out a special summer tourism feature on its integrated travel platform VISITKOREA, targeting international tourists. It offers personalized travel recommendations and tour programs based on six travel styles: active adventurer, cultural explorer, culinary seeker, nature lover, nightscape collector, and indoor enthusiast. Users can take a brief travel personality quiz to discover their ideal travel style. The organization plans to further expand tailored travel content and marketing for global travelers based on user data collected through the VISITKOREA platform.

World-renowned soprano Hwang Su-mi will take on the role of host and artistic director for the "2025 Lotte Concert Hall Matinee Concert" series this fall, presented by the Lotte Foundation for Arts. Speaking at a press event, Hwang said the unfamiliar matinee format posed a new challenge, but she is excited to expand her horizons as a vocalist and connect musically with other performers. The concerts will take place at Lotte Concert Hall in Seoul on September 18, October 16, and November 20.

Hwang gained global recognition after winning the prestigious 2014 Queen Elisabeth Competition and further drew spotlight as the soloist for the Olympic Anthem at the 2018 PyeongChang Winter Games.

"The Cherry Orchard," marking Cannes-winning actress Jeon Do-yeon's return to theater after 30 years, launches its international tour this fall with performances in Hong Kong and Singapore. The production is a contemporary adaptation of Anton Chekhov's classic by director Simon Stone, set in modern-day Seoul. The tour opens at the 2025 Hong Kong Asia+ Festival in late September, followed by a November show in Singapore celebrating 50 years of Korea-Singapore diplomatic ties. LG Arts Center, the production company, plans to extend the tour to Australia and New York next year. "The Cherry Orchard" has attracted around 40,000 theater-goers since its Korean premiere last June.

That's all from me. Stay tuned to the Kulture Wave.