[K-Correspondent] How K-beauty is expanding in India

Korean cosmetics exports hit a record high in the first half of this year.

And its market is expanding around the world, be it in the Americas, Europe or Asia.

Today, we want to take a look at how K-beauty has established itself as a trend in India.

More and more consumers from the most populous country in the world are seeking out K-beauty products.

We connect to our K-Correspondent in India, who herself is active in spreading the K-beauty vibe to Indians and her followers.

It's social media creator and actress Bandgee Kallra!

Hello!

Q1. Please introduce yourself to our viewers and tell us what you do on the K-beauty front.

Q2. How big of a presence does hallyu, the Korean wave, have in India right now?

Q3. So, how did your interest in K-beauty start? (If you remember, what was the first ever Korean beauty product you used?)

What is the response from your friends and other Indian consumers towards K-beauty?

Q4. What's been your number one K-beauty item so far and why?

Q5. Are there any new trends or phenomena that have emerged as K-beauty becomes more widespread in India?

Q6. Why do you think K-beauty products are successful in the Indian beauty market?

And based on that, what are the differences and similarities between Korean and Indian beauty culture?

Q7. How do you see the K-beauty trend developing in India from hereon?

Thank you very much Bandgee for connecting with us today.

Thank you Walter, as always. Have a great rest of the week.