Published on: 2025/06/04 14:00
K-pop and K-dramas have gained significant popularity in the Middle East.
But it's not only the interest in Korean culture, but also the interest in K-technology, including K-smart farm technology, that's been on the rise in this region.
Let's find out more with today's "K-Correspondent" Kim Doehyung , researcher at the KOREATECH Technology Transfer Institute in Egypt. Hello Doehyung/ Mr. Kim!
Q1. Could you briefly introduce yourself and what brought you to Egypt?
Q2. How do you perceive the popularity of the Korean wave in Egypt right now?
Q3. Apart from hallyu contents like K-pop and K-drama, we hear that there has been a quiet but steady growth in sectors like IT, construction and Korean food products. Tell us about the strengths in these less obvious areas.
Q3-1. How are Korean companies being assessed? Apart from the superiority in technology, are there any other factors that result in positive perception of Korean brands in Egypt?
Q4. We've heard that there's a lot of interest in K-smart farms in the Middle East. Smart farms may still be a little new to some people. Please tell us what they exactly are.
Q5. How is K-smart farm technology being utilized locally right now? Are products being actually grown and sold?
Q6. Are K-smart farms bringing more attention to Korean food culture and lifestyle? Do you see the potential in any changes in food trends stemming from these smart farms?
Q7. Do you think smart farms could also play a role in promoting the overall image of Korea?
Thank you Mr. Kim / Doehyung for connecting with us today.
Thank you Walter as always. We'll see you back next week.
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