Kulture Issue_What's behind the girl group dominance in the K-pop industry?

The K-pop industry is dominated by girl groups these days, evident in music charts and concert ticket sales, in performance lineups at university festivals, and their global fan base.

On the other hand, the boy group era seems to be in a stagnant phase. What can we make of this shift? To delve into this issue we connect to Bernie Cho, President of DFSB Kollective. Hello Bernie/ Mr. Cho!

Q1. Let's start with this rising dominance of girl power in the K-pop market. Do you feel it happening around you and in what way?

Q2. If I'm correct, boy groups used to have a bigger impact within the K-pop industry in the past. Why are we seeing this shift in popularity?

Q3. K-pop's main consumers are female, and it's them in many cases who choose to purchase albums and merch of their favorite K-pop groups, including girl groups. What's behind this passion?

Q4. Let's talk about the rookie girl groups that debuted this year. Is there any group you have particularly big expectations for?

Q5. Do you think we'll see a boy group-dominant K-pop era again? What would be the prerequisite?

Q6. Korea's presidential election is coming up tomorrow. Let's talk a bit about "K-pop campaigning". K-pop songs are often used as campaign songs during election season, which liven up the atmosphere. And again, in many cases it's girl group songs, right?

Q7. What songs were used this year? Any trends that stood out?

Thank you very much for your insights Bernie/Mr. Cho. It was great having you on the show. Keep in touch.

Thank you Walter! We'll see you back on Wednesday.