Starbucks to implement first kiosks in S. Korea and Japan

Starbucks announced on Monday a plan to implement the coffee franchise's first self-order kiosks in select stores across tourist-heavy areas in South Korea and Japan.

The kiosks are aimed at enhancing the customer experience by reducing wait times and streamlining the ordering process.

In South Korea, the kiosks will debut at the Starbucks Korea branch in Myeong-dong, one of Seoul's most crowded shopping districts, visited by international tourists.

Customers are expected to be able to use the machines as early as next month.

Starbucks Japan is also set to implement kiosks at around the same time.

Unlike Starbucks' traditional service model that emphasizes human connection, the technology aims to make ordering easier, while also appealing to 최소한의 상호 작용을 선호하는 고객들에게도 어필하는 것을 목표로 합니다.