More overseas consumers directly purchase K-beauty goods

Purchases of Korean beauty products through overseas shopping reached nearly 1 billion U.S. dollars last year.

According to Korea Customs Service on Tuesday, foreign consumers, outside of Korea that have directly purchased from Korean e-commerce platforms, have bought 9-hundred-73 million U.S. dollars worth of K-beauty goods, including cosmetics or perfume.

The figure has more than doubled compared to the year before, showing the increased popularity of Korean beauty products worldwide.

Out of the 10 major categories of direct purchase items, including clothing, batteries and others, K-beauty products take up the largest portion.