World IT Show 2025: S. Korean firms tap AI in everyday life, localization to stay ahead

A tech trade show currently underway here in Seoul is demonstrating the tangible presence of AI in modern homes and workplaces to promote comfort and convenience.

Our correspondent Lee Soo-jin reports.

An AI-generated human dances to a K-pop beat against a traditional hanok courtyard backdrop, inviting others to join in.

South Korea has put AI in the spotlight at its biggest ICT show,.. as the country pushes to lead the global race in the technology.

The 2025 World IT Show,.. which will be held for three days, kicked off on Thursday in Seoul under the slogan "Driving Digital Transformation with AI."

"And the products from a record 400-plus companies from Korea and abroad show that AI is already embedded in nearly every part of daily life, from AI assistants to our cars."

LG Electronics is offering visitors a chance to experience the company's upcoming AI-powered mobile home system that comes with an assistant that can identify visual information to pick out and summarize books.

And when you draw pictures on a pad, it's able to create and narrate stories based on those pictures.

And because AI is such an integral part of the future, LG Electronics, a consumer electronics giant, is now even expanding its reach into smart mobility through in-vehicle systems.

"We believe that the future lies in developing AI so it's integrated into every part of our environment, including cars."

SK Telecom is also showcasing how AI can enhance everyday life with tools designed to boost work efficiency.

Its AI-powered assistant acts like a virtual participant in meetings, listening to conversations, using natural language processing to identify key points, and generating a concise summary that includes what was discussed and who attended.

"Both foreign and domestic companies see AI investment as a necessity, not a choice. That's why we wanted to showcase how AI is transforming and will continue to transform our daily lives."

But these AI breakthroughs, and those to come, are only possible through semiconductors.

That's why companies like Telechips, a local semiconductor firm, are advancing AI technologies for automobiles to meet rising demand, while also focusing on localization to stay competitive amid growing trade pressures.

"There are global risks in the supply chain stemming from trade tensions between major world powers, so it's important to produce locally, which we think is our biggest strength right now."

He added this has let the company supply major clients like Hyundai without trade disruptions, part of a growing shift toward self-reliance as firms avoid import-risk regions to stay competitive in the global AI race.

Lee Soo-jin, Arirang News.