[K-wave] Growing trend of hyper-personalized preferences in culture and arts

We live in an era of quickly growing integration of artificial intelligence and it is affecting not only how contents of culture and arts are created, but how people enjoy them as well.

And while AI brings new contents with great convenience, it also raises new issues in our society, prompting us to find ways to address them.

Lee Eun-jin tells us more.

An elderly couple who have farmed pumpkins their whole lives is visited by messengers of death, which they fend off with their special pumpkin soup.

This is a short fantasy horror film created with generative AI in just five days. It garnered international acclaim, winning both the Grand Prize and the Audience Award at the inaugural Dubai International AI Film Festival in February.

This opened a new era for AI films.

It's a glimpse into the future of filmmaking—one where AI can write scripts, edit visuals, and even generate sound effects.

But this innovation comes with challenges.

"When films use AI for scenarios, scripting, editing, or effects, we require creators to disclose its role to ensure transparency."

These disclosures highlight growing legal and ethical questions. Who owns an AI-generated film? The creator, the AI developer, or both? And how do we balance artistic innovation with accountability?

Beyond filmmaking, AI is reshaping how people consume culture. It's driving hyper-personalization, where algorithms tailor content to individual tastes, moving away from mass-market trends.

"AI has amplified personal preferences. People now seek content that matches their unique interests, and this will shape the future of culture and arts."

Yet, this trend has a downside. Hyper-personalization risks deepening social divides, as some embrace cutting-edge technology while others feel left behind. This digital alienation raises concerns about access and inclusion in an AI-driven world.

As AI continues to transform the creative landscape,

policymakers face a new challenge: fostering innovation while addressing its societal impacts.

Striking this balance will define future cultural trends.

Lee Eunjin, Arirang News.