S. Korean cosmetics outshine French products in U.S.

South Korean beauty products have surged in popularity in the U.S., driven by the Korean wave, and have now surpassed French cosmetics.

According to Bloomberg on Monday, South Korea emerged as the top exporter of cosmetics to the U.S. in 2024, followed by France and Canada.

It cited a report by the U.S. International Trade Commission showing Korean cosmetics exports to the U.S. in 2024 totalled over 1-point-7 billion dollars.

This success can be attributed to the Korean beauty industry's online marketing strategies through platforms like TikTok and Reddit, as well as partnerships with major retailers such as Costco and Amazon.