[Kulture-Issue] What's behind the success of K-pop groups celebrating 10th anniversary?

2025 is a special year for many K-pop groups and their fans, as a number of bands are celebrating the 10th anniversary of their debuts.

Today we want to delve into the factors behind such long-lasting success and the impact of these idols on the global K-pop scene.

We are now connected to CedarBough Saeji, Assistant Professor at Pusan National University. Hello Professor Saeji!

Q1-1. This year Seventeen, Twice, Monsta X, Oh My Girl and GFriend (Yeojachingu) celebrate their 10th anniversary. What's your view on the decade of success for these K-pop groups?

Q1-2. So, as this year marks the 10th anniversary for them it means that many groups appeared on the K-pop scene in 2015. Was that an important year for the K-pop industry? (What were the characteristics of the music industry back then?)

Q2. In the world of K-pop, we have heard of the "7th year curse", as it has been known to be difficult for idol groups to survive more than 7 years. Why is that?

Q3. But now we're seeing numerous groups celebrating their 10th anniversary. How significant do you see this achievement and what's behind those groups that have reached this milestone?

Q4. Nowadays it's not unusual to see idol group members go solo separately from their group activities, but it doesn't mean they leave the group. Could you tell us about the positive and negative aspects of this trend?

Q5. How do these long-lasting idol groups contribute to the K-pop industry as a whole?

Q6. What would idol groups be without their fans Loyal fans have played a big part in keeping these groups together for a whole decade. To further strengthen the relationship with their fans how do you think idol groups could organize their 10th anniversary? (Maybe beyond albums and concerts)

(Congrats to all the K-pop groups celebrating their 10th anniversary!)

Thank you Professor Saeji for your insights today.

Thank you Walter, we'll see you next time.