Coupang ranked 2nd most innovative retail company globally

Korean e-commerce giant Coupang has been recognized as one of the world's most innovative retail companies.

The U.S.-based business media firm, Fast Company announced its "World's Most Innovative Companies 2025" on Tuesday, and Coupang ranked No. 2 in the retail category, following apparel seller J.Crew.

Coupang secured the top spot as an e-commerce company, ranking higher than Amazon which placed 8th.

Fast Company highlighted the firm's "one-stop" e-commerce platform that utilizes AI, robotics and automation to enhance service innovation.