[Kulture-Issue] Hallyu keywords that are making trends around the world

Kimchi, soju, buldak, mukbang. Words that anyone interested in Korean culture has probably heard of before.

These are also some of the Korean terms that made an increased appearance on global media platforms last year.

This, according to data recently released by Korea's culture ministry in its annual "Global Hallyu Trends Analysis".

Let's delve deeper into the findings of the trending K-keywords, with David Tizzard, Professor of Korean Studies at Seoul Women's University and Hanyang University, who is joining us online. Hello Professor Tizzard!

1) Let's talk about this "Global Hallyu Trends Analysis", which for its latest report looked at 680,000 pieces of data from October 2023 to September 2024 based on foreign news articles, social media discussions and more. What were the top hallyu keywords? (And how were they different by continent/country?)

2) What do you think is the biggest force behind Korean words (or cultural aspects) becoming so widely used abroad now?

3) I can explain kimchi, mukbang, oppa, and hanbok to foreigners. But some words really can only be fully understood in Korean and are difficult to translate. What are some of those?

4) Have you encountered any K-pop fandom slang or newly created Korean words that surprised you by how they are spreading globally?

Thank you very much Professor Tizzard for your insights today.

Thank you Walter as always.