Passion for K-fashion in Australia

Once a week we connect live to a correspondent overseas who fills us in on K-culture issues in their country.

Today we will talk about K-fashion, which has been expanding its presence in the global fashion market, including in Australia.

We are now connected to our K-correspondent, fashion writer Alexandra Feiam in Australia. Hello Alexandra!

Q1-1. Alexandra, can you please tell us a little bit about yourself, as well as your interest in Korea?

Q1-2. We heard you were quite surprised by Koreans’ passion for fashion?

Q2-1. What about Australians? Walter, let me ask YOU first, you're from Australia. Were you into fashion back in Australia, and did things change for you after coming to Korea?

Q2-2. Alexandra, in general, are Australians big fashion lovers? Also, where do they do their shopping? (online, offline, what kind of stores, etc.)

Q3. As the Korean wave is spreading worldwide, K-fashion is also gradually taking over. As a fashion writer, do you feel this happening?

Q4. So, how popular is K-fashion in Australia? And through which routes are Australians exposed to Korean fashion?

Q5. How well known are Korean fashion brands and what are some unique features that make them popular?

Q6. Many young people in Australia are influenced by K-pop idols’ fashion I hear? Which ones in particular?

Q7. We see many Korean idols active as fashion brand ambassadors. How do you assess this trend and how much influence do they have on the fashion industry?

Q8. (According to figures released by Seoul city last week, some 6.71 million U.S. dollars were secured from the 2025 F/W Seoul Fashion Week recently, with 100 international buyers having taken part in it.) Do you see any chances that Korea could become a fashion mecca as big as Paris, New York, Milan, London or Tokyo?