2024 global 'Hallyu' trends: K-pop dominates in Asia, Europe, Latin America; Korean food leads in North America

K-pop is the most popular South Korea-related content in Asia Europe and Latin America while K-food topped the list in North America Africa and Oceania.

This is according to the Culture Ministry's 2024 global analysis of the Korean wave made public on this Tuesday.

Here in Asia over 35 percent of media coverage related to the Korean wave was centered on K-pop while in North America Korean food garnered most interest.

Notably in the U.S. and Canada there was a tangible rise in online searches and social media remarks about kimchi spicy ramyeon and tteokbokki which was included in the Oxford dictionary last December.