94.8% of S. Koreans have experience using subscription services

Subscription services are showing strength in the consumer market, with a recent survey showing that 94.8 percent of respondents have experience using subscription services.

According to the Korea Chamber of Commerce and Industry on Wednesday, a survey on consumer subscription service usage conducted with Macromill Embrain on one thousand adults nationwide, showed that video streaming services led the way with 60.8 percent, followed by shopping membership at over 52 percent.

Nearly 40 percent of the respondents had subscribed to 3 to 4 different services.

The survey also showed that the service that those in their twenties and thirties want to subscribe to the most is 'generative AI,' while those in their forties, fifties and sixties prefer subscriptions to health and home products.