[Features_reporter] New wave of K-pop coming up in 2025

2025 is expected to be a huge year for K-pop, with one reason being a new wave of rookie K-pop groups already turning heads, even before their official debut.

Our culture correspondent Song Yoo-jin introduces some of them.

These boys are among the rising stars breaking into the world of K-pop this year.

2025 is shaping up to be a dynamic year for the industry, with a fresh wave of rookie groups lined up.

Three of K-pop's biggest entertainment agencies are preparing to debut highly anticipated new groups.

First up is JYP Entertainment's KickFlip.

Even before their official debut on January 20th, the boy group was named on Grammy.com's list of "Rookie K-pop Acts to Watch in 2025."

And they are having a strong start, with their debut album "Flip It, Kick It!" topping two domestic music charts in the fourth week of January.

"The group's vibe is really upbeat and lively. These days, people want boy groups to exude a bright, energetic presence, so in that sense, I think they nailed their image."

Coming up next is SM's first girl group since Aespa's debut five years ago: Hearts2Hearts.

The eight-member group is ready to steal the hearts of K-pop fans when they officially debut on February 24th.

"SM's identity under former producer Lee Soo-man has been less about relatable, down-to-earth K-pop groups, but more about crafting myth-like figures, who seem distinct from typical teens or young adults.

But now, artists need to connect with their fans on a more personal and emotional level. The question is how well they can pull it off this time."

Last but not least is YG Entertainment.

"Our new group, tentatively named Next Monster is waiting for their debut. We're looking forward to introducing them to fans soon."

The label's newest group remains a mystery, with little information out there, except for one thing: YG is set to unveil them this year.

"There are quite a few trainees at YG preparing for their debut. We'll reveal more details, including the official debut date, at a later time."

With fresh talent, bold sounds, and new stories to tell, these rising stars are ready to take the spotlight.

Song Yoo-jin, Arirang News.