K-pop marketing strategies behind new releases

It’s been another week with new releases in the K-pop world, with a variety of songs catching the eyes and ears of fans.

Today, we want to analyze some of the marketing strategies behind K-pop idols’ song releases.

We’ll do that with the expert in this field Jeff Benjamin, a contributor to Billboard, Forbes, Rolling Stone and more. Hello Jeff!

Q1. Let’s first start with WHO released WHAT in the past week.

Q1-1. What’s your first impression of ‘KickFlip’? What do you think are their strengths?

Q2. Girl group IVE have wrapped up their 11-month world tour and their song ‘REBEL HEART’ has been topping charts around the world. They will also return with a mini-album on Feb. 3rd. What's your take on the song and your expectations for the album?

Q3. Now let’s go deeper into the "pre-release" strategy . It’s become the norm for K-pop stars to have a single released first, followed by an album release. How effective is this marketing strategy? And is there something different to it compared to releases elsewhere in the world?

Q4. Interestingly, we're also seeing longer teaser and promotion periods, but shorter and shorter active periods. What’s behind this change?

Q5. What are other mentionable marketing trends in the K-pop industry?

Q6. Amid these strategies, are there any factors that may need improvement in your view?