Annual U.K. toy fair

In London, the 71st annual Toy Fair is underway at the Olympia exhibition hall.

The fair runs until January 23 and showcases toys from over 250 exhibitors including Spin Master, The LEGO Group, and Gibsons.

This year's exhibition includes themes such as the booming kidult category catering to adults who collect or play with toys.

The kidult market accounted for 25% of U.K. toy sales in 2024.

The fair also highlighted an increase in affordable "pocket money" toys, which accounted for nearly 30% of U.K. toy sales last year.